Maybe if they slice a zero their subscription totals with this bogus grindfest crap, then they'll shave that zero off the price of land. There is no challenge to gathering 100 million gil, there is only the complete waste of time mindlessly grinding.
@ Naberrie - Housing has been promoted since beta, and before that more vaguely. Our FC has been working since launch to save up for this. And now, at our pace of gaining gil, we get told it will take us another 9 months to save enough to buy the smallest plot of land for a house that can fit as many people in it as a free mog house in XI and 10 fewer furnishings is nothing short of disappointing to say the least.