Square Enix Hates Viral Marketing

[FinagleABagel]

stuff

*facepalm*

First off, no you can't sue anyone for anything. It's called standing.

Second of all, SE clearly wants to control the tone and perception of advertising. They don't want to have to defend themselves over what someone else did. That is their right. This isn't just about impressions and getting the word out there about FFXIV. We are talking about a franchise and a very valuable brand image. Viral marketing / guerilla campaigns are best used to generate buzz and recognition of something new. While the 14th installment franchise is new, the franchise itself is not. The assumption being that they will continue the franchise, those branding elements are going to be closely defended.

Have you actually ever dealt with IP law or advertising in a professional setting?