It doesn't, casuals may be the larger market, but they're usually the ones to quit first because something "new and shiny" comes along and they move there. MMOs are meant for longevity which means shit should take a lot longer than it does now, but because devs are just aiming for a quick buck they kill any long term goals that hardcore players/"dedicated" players play for.
Edit: And this game has no identity, so much crap tossed in taken from other games makes it feel hollow and without improving these systems to give it great depth will drive people away. A theme park style does not work for this game.