If they do manage to have major content patches every 3 or so months like they predict ( Dungeons, etc. ) Then I can see the game going strong for a year or so. After all, they have the franchise name Final Fantasy all over it.
I mean hell, Star Trek Online survived forever on a P2P model, a couple of years I think, before themselves switching to a F2P model thanks to being bought out by PWI. Star Trek Online had all of absolutely nothing to do endgame except 3 dungeons/missions. For years. But it kept living, because of the name.

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