.Did you know that wherever you bought it from has to deal with the financials? SE still got their money from the distributor, the only thing that gets sent back to SE are the sales records, coming from the distributor's inventory. As.. any accountant should know
This also hurts the developer though, if a game bombs and the retailers get stuck with a lot of unsold copies they will remember it. A lot of retailers got burned with FFXIV, trying to get them to stock FFXIV on PS3 if they release it at all will not be an easy task.