I suggest either a faster way of reporting: click user, select "report for gold spamming".
Or something no MMO RPG ever does, but really really should; incentivise users to report bots/spammers with in game rewards:
A few company seals (or something) for genuine spammers that eventually wind up getting their accounts deleted.
It'd just add a sense of role play to the proceedings. Sure the report takes a while to fill out, but you'd actually be getting rewarded in game, even if it's a token gesture.

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