Originally Posted by
Bodicca
The loss of subs had everything to do with the expansion being crap. Pure and simple. And it was specifically designed to be crap. Cut content, cut development, cut features, bare bones expansion is exactly what WoD is. They also offer unique mounts in the cash shop, not in game. Why put something cool in the game when you can charge extra for it? Blizzard developers have pretty much said they expected subs to drop, and they don't care. They don't care because they can develop their game on the cheap, hype the next xpac, and make their profits by adding more "premium services." Their own words.