To Shirai's point, the Japanese very much like their cosmetic and novelty items for just about anything. Software and Game developers just took it a step further and added this point of sale to their digital products. And not to alienate any cultures, but people around the world have picked up this habit as well.
I've found a lot of people who dislike other MMOs are those who dislike being outside of their comfort zone. Moving to a new game with no friends and a new system of play. This can make a new player feel very uncomfortable and alienated. These same people believe the game they are trying new is just not for them and then go back to something they know well and are comfortable in. And in honesty, this is just human nature. No one likes to be outside of their comfort zone. It's just like being a kid in school and then having to move. The feeling of being in a different place is scary. I relate a lot of this nature to people moving from FFxi to FFxiv. But this is for a different topic.
And this is why I think them adding a Cash shop might make them a bit more money before they have to kill the game. Give you all the goodies in/out of game so you can feel like you are a part of the grandeur that is FFxi.


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