Make a linkshell points system where if you do certain events as a shell you get points, then you can use the linkshell points to buy linkshell buffs for linkshell members which the leader can place on members or weapons / armor that take a long time to get with linkshell bonuses for battle content or crafting. Also revamp tetra master so players can challenge each other in game and immediately start a match, then you get points to buy new cards! You could also turn this into an app and sell it on the app market for 20-50 bucks... Or turn tetra master into an app and then provide some ingame incentives for ffxi / ffxiv... I feel ffxi should expand into the app market to reach out to new consumers and this could be a strategic way to keep ffxi current, and with the very little start up cost you could turn the profit into creating a new expansion!

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