>design Campaign
>expand Campaign to Northlands
>design Northlands so it's literally impossible for the NPCs to win
>oh and you can't teleport to castle zvahl, lol enjoy braving VT/IT mobs @75
>player interest peaks at first and Fiat Lux is open
>Fiat Lux is open for maybe all of two weeks
>players lose interest
>no one cares about northlands anymore
>Fiat Lux closed forever