Ok, here is a scenario for you.
Company has 500,000 of that country's currency to spend on improving their product. They want to keep their customers, because their product is on the decline in it's product life cycle. They know that there is one complaint that their current customers want changed. They instead spend half the money to make the box look prettier. Is that a waste of resource? Yes.
Now, I'm not saying that the example is Square Enix, but like everyone else, they have a specific budget for this game, and spending money to make the "box look pretty" is a waste when there are technical issues their paying customers have brought to their attention, or at least it would be brought to their attention if they actually read their own "forum" instead of picking one/two things that people have mentioned....
What exactly does the ascetic changes do to this game in terms of customer retention? Absolutely nothing! What would fixing known issues do to this game in terms of customer retention? Increase it by a marginal percentage, but it is still an increase! For any products on the way to an inevitable death, any retention should be the company's top priority!
But that is intermediate business knowledge here, most of you guys wouldn't know stuff like this.