Why Isn’t Square-Enix Doing Something Similar to This?

Through my YouTube subscription (http://www.youtube.com/user/tombraider?feature=watch), I’ve seen a lot of marketing, gameplay and behind-the-scenes videos from Crystal Dynamics’ (a Square-Enix subsidiary) upcoming Tomb Raider game.

Given Wada’s recent statements regarding the future of MMOs and the importance of MMOs to Square-Enix (in line with S-E’s considerable investment in FFXIV 1.0 and ARR), I sincerely hope they do something similar, marketing and hype-wise, leading up to the launch of ARR.

I know they have their hands full prepping for beta and launch, but take a look at some of these Tomb Raider videos and imagine something similar for FFXIV. Talk about getting new people revved up for the game…

I believe Abriael mentioned awhile back how there is a huge difference in how a console is marketed vs how an MMO is marketed.

Basically console games are aimed at pushing the most sales in one day, whereas an MMO makes its money with subs, not from selling the game files.

At the very least a hybrid view should be considered, as XIV will be released on both.

Honestly they do have excellent marketing for tomb raider. Hopefully they do advertise at full throttle during and after the media tour. Sadly to say almost everyone I know at my uni either don't know of ff14 or only knows of it bad reputation. SE should consider going back to having TV ads.

hmm no mention of topless mod. Not interested.

On topic: SE should do something like this for sure. Though I believe once NDA is lifted the community will defiantly do stuff like this naturally.

Media tour this week... beta in the weeks after... pretty sure there will be similar marketing in there somewhere. Not to mention the game play videos from players and information on MMO websites once NDA is lifted. This thread is a bit pre-mature...

Wow that actually looks to be a game to keep an eye on.

On topic though, they have filmed their first commentary video so you probably have some of this kind of media coming soon. Please look forward to that.

See... Successful marketing at work... Although right now I don't think we should bother Yoshida too much about doing it. They are busy as it is and the whole point of the media tour is to spread the word on a realm reborn. Hopefully they drop by New York before going back to Japan. Now that I think about it, we have no idea where in Los Angeles they are going and if they plan to visit other state and countries...

If I see a single commercial for XIV i'll be shocked.

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Originally Posted by Vilhem

I believe Abriael mentioned awhile back how there is a huge difference in how a console is marketed vs how an MMO is marketed.

Basically console games are aimed at pushing the most sales in one day, whereas an MMO makes its money with subs, not from selling the game files.

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If people followed WoW you could tell its greater AD periods were not at start (though it did have some movement then too).

After a few expansions packs you have loads of content and have refined many of the systems so its all sexy and you can retain people for longer, also better reputation (though ARR is a bit handicapped there huh.. lol).

At least I think that's the idea.

Yep, MMO's target is sustaining subs, not impulse buys on 1st day release, which is how console games work :x

expecting the marketing for a *massively multiplayer online role-playing game* built specifically with the intent to be a forever changing and replenishing game world... to be in any way similar to marketing for a standard, static one-off offline game

is categorically ridiculous

p.s.

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Originally Posted by Priya

This thread is a bit pre-mature...

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hay gurl hay

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Originally Posted by Zezlar

If I see a single commercial for XIV i'll be shocked.

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Couldn't help myself.

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Originally Posted by Vilhem

Yep, MMO's target is sustaining subs, not impulse buys on 1st day release, which is how console games work :x

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I think Blizzard whether they wanted it or not got a console release for D3 lol, they should have kept it inside the oven longer XD.

Should have watched the server population lol

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Originally Posted by Vilhem

Yep, MMO's target is sustaining subs, not impulse buys on 1st day release, which is how console games work :x

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Well, It's both but it more on the Subscription side that needs to be worried about more. However, if you don't draw in a substantial amount of box buyers, then it could take awhile till the subs would be at where it's considered successful.

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Originally Posted by Duuude007

Couldn't help myself.

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Wow they is only second to the end of the era trailer

Right, but as you said, it's not the main goal of any MMO to push box sales as much as hype the longevity of the game itself.

gw2 pushed box sales over longevity and, well, strangely it lost more than half its player base in just a couple months. (granted, there are other things which factored into this as well, but...)

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Originally Posted by Duuude007

Couldn't help myself.

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I like how the accent wonderfully switches into a perfect American one at the end haha. In any case SE's situation is a little weird/different yeah? They already have thousands of players who have technically bought the game once and already know about it. So they need to advertize, but they don't need to go crazy with it probably.

I think part of SE's devious marketing plan is the reason why NDA will be lifted in phase 3. After phase 1 and 2 works out most of the kinks in the game, phase 3 allows everyone to come in and see what's going on and gaze at awe at the new and improved Eorzea. They're probably expecting people who blog and use social media to upload tons more videos of what would be perceived as excellent gameplay from the beta in order to entice old players who left 1.0 as well as prospective players who read the terrible reviews to give it another chance. Then again, I don't know anything about marketing so I might as well be blowing smoke out my rear.

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Originally Posted by Technyze

hmm no mention of topless mod. Not interested.

On topic: SE should do something like this for sure. Though I believe once NDA is lifted the community will defiantly do stuff like this naturally.

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That was going to be exactly what I said. Well the On topic part!

When the NDA is lifted "walkthroughs" are going to pop up all over the place! Endgame as well cuz of all the hard work we put in in 1.0 :P

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Originally Posted by fusional

gw2 pushed box sales over longevity and, well, strangely it lost more than half its player base in just a couple months. (granted, there are other things which factored into this as well, but...)

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It's not a sub based game either, so I'm sure they're proud of their 3 million box sales. They're sure to be proud of their x amount of expansion sales in the future too.

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Originally Posted by Candlestar

Through my YouTube subscription (http://www.youtube.com/user/tombraider?feature=watch), I’ve seen a lot of marketing, gameplay and behind-the-scenes videos from Crystal Dynamics’ (a Square-Enix subsidiary) upcoming Tomb Raider game.

Given Wada’s recent statements regarding the future of MMOs and the importance of MMOs to Square-Enix (in line with S-E’s considerable investment in FFXIV 1.0 and ARR), I sincerely hope they do something similar, marketing and hype-wise, leading up to the launch of ARR.

I know they have their hands full prepping for beta and launch, but take a look at some of these Tomb Raider videos and imagine something similar for FFXIV. Talk about getting new people revved up for the game…

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From my understanding, and I think I've read this from one of Yoshi's interview, SE really really dislikes bad publicity, especially if people talk about how "bad" the beta looks. This is why all screenshot are labelled with HUGE signes @ alpha!, beta!

So they don't want to do too many videos on youtube for fear that people will start trashing the game prematurely.

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Originally Posted by Hycinthus

From my understanding, and I think I've read this from one of Yoshi's interview, SE really really dislikes bad publicity, especially if people talk about how "bad" the beta looks. This is why all screenshot are labelled with HUGE signes @ alpha!, beta!

So they don't want to do too many videos on youtube for fear that people will start trashing the game prematurely.

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Tokyo game show video became a larger mystery to me then lol

Yoshida said he personally approved that video but even the white knights of the forums were like "hm.. that video isnt appealing".

Of course it was riddled with old footage so ARR itself looked better then that video at its showing. Good times good times.. lol

I don't know bout you guys but i seem to have a few friends interested in ARR, word of mouth goes along way especially with games. If we all keep positive and praise the good work that the DEV team is doing, we will have the best game to play for years to come.

There have been alot of different kinds of posts going on and myself i feel that we(those who worship FF) are being alittle bit greedy in terms of this open feedback system. Personally i think that FF:XIV is absolutly amazing, you can't beat it, there is no other title that can come close. I mean come on this SH** is copyrighted, its the best hands down or up whatever you want to do with you hands its the best game out there for this game era. 1.0 was and now 2.0 thanks to an incredibal team.

I want to say thank you for the wait, now i know how much i love this game. Let us(me) help you make it awesome for years to come because there is nothing else that i want to play.