Originally Posted by
Colt47
The problem is that they don't need to make things so time consuming to keep people playing. If the only reason people are playing is to get a single item and not even care about the content they are doing anymore, they are not playing a game: They are showing symptoms of being on a mouse wheel and suffering from a compulsion. The entire point of the game is to have content we enjoy doing with the reward being something we get at the end as a pay off. Hence, it's about the journey, not the destination.