Originally Posted by
Wolfie
Because with a proactive search you can potentially target people who aren't actively using these other systems but would still like to do whatever it is that you're searching about. There are numerous times in WOW where I've join people on group quests, raids, PVP, and whatever else because someone asked about it in zone or global chat. It's also used to set up "pre-made" battleground and dungeon groups, instead of relying on randoms from the cross realm dungeon/raid/PVP finder.
And it also has invaluable use for people who don't know what to do in a game, because they can just ask zone/global chat about something, and get an answer right away, instead of having to dig through fansite guides or wait on forum posts.
Let me ask you this, why are you so against a feature that is optional?