Where's OUR discount?

[Elexia]

Uh...no. There shouldn't be a discount for FFXI. It's a long established MMORPG. Don't like the price? Stop paying it and move on.

And that attitude is going to build brand loyalty how?

10 years.

[Ziyyigo-Tipyigo]

10 years.

It wasn't until details of "Project Rapture" hit the press that the player base even started to seriously consider the idea of "an end to FFXI." There was no indication of a lack of commitment on S-E's part until it was pretty much too late.

Now, going forward, FFXIV players will always have an example of what "The End" will look like when it's their turn. Any whiff of a new game coming down the pipe (coupled with S-E's reputation for openness with information), and the playerbase will have legitimate reason to believe that it's now their turn on the chopping block. They'll get out while the getting's good.

I don't believe anybody seriously worried about the future of XI when XII or even XIII were released. Now, news of XV will breed panic among XIV players, leading to fleeing players dumping gil and accounts on eBay and generally hastening the game's demise outright.