The next game they are about to unveil is another MMO, for Dragon Quest series. The recent release is testing the water with "cosmetic add ons" - FFXIII-2 where you get nickel and dimed for "extra contents". The amount of "Extras" are already way over $20 with no substantial amount of gameplay added. I would not be surprised if FF14 is adopting this changes on version 2. DC Universe Online become very profitable after going free to play. Times have changed - SE should too - but knowing that it is a japanese company, changes are coming very very very slow until they are at death's door.