From their point of view, they probably would not want to bill the gamers automatically. Although, the majority of the player base would have no issue with it. Not many people would want to feel like the recipient of a forced donation.
However, S/E could allow people to opt in and be billed their normal amount, or more as if purchasing an add-on. Then let S/E decide how the money should be used. Since S/E still incurs operating overhead, they could use the fees to pay their employees as well as donate extra monies to the Japanese relief efforts. Or even use the funds just to help S/E employees who are in crisis.

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