the idea of offering an in game item is to encourage players who"only care about FFXI" to donate as well. we all know that most of us would donate without a second thought expecting no reward in return. but those out there who could give a rats ass about lives and only care about their own would need some "encouragement" to donate. this way those who donated out of the kindness of their hearts who didn't expect a reward would know they did something nice for Japan and get something a little extra for their generosity, while the ones who don't give a damn would get their damned little "special in game item" for in their eyes"Paying for a neat new item to play with in game" while still at leats helping the cause.