Players: "We need more content!" Square: Releases aerobics video

https://www.youtube.com/watch?v=p9FAo2t2eU4

what the actual hell did i just watch

Looking at the developer's blog, I can see why, and I guess it's a... unique direction or thing to go with.

But some of these hardly constitute an exercise or a good stretch for that matter.

I really miss the ARR/HW/StB period when the game was marketed as an actual game.

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Originally Posted by Theodric

I really miss the ARR/HW/StB period when the game was marketed as an actual game.

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https://www.hd.square-enix.com/eng/n...esident_2.html

As prescient as ever:

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I realize that some people who “play to have fun” and who currently form the majority of players have voiced their reservations toward these new trends, and understandably so. However, I believe that there will be a certain number of people whose motivation is to “play to contribute,” by which I mean to help make the game more exciting. Traditional gaming has offered no explicit incentive to this latter group of people, who were motivated strictly by such inconsistent personal feelings as goodwill and volunteer spirit. This fact is not unrelated to the limitations of existing UGC (user-generated content). UGC has been brought into being solely because of individuals’ desire for self-expression and not because any explicit incentive existed to reward them for their creative efforts. I see this as one reason that there haven’t been as many major game-changing content that were user generated as one would expect.

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The only thing missing is blockchain. :)

Is SE doing the thing where they show their side of being out of touch with most of the playerbase again?

While the video isnt aimed at me it doesn't harm anyone existing, I saw S-E were advertising for someone in the UK to handle digital marketing and making up new videos and promo stuff to appeal to lots of demographics and this is by far tame compared to what the japs can do. I think I would rather watch that then the US live action fire place ads lol

Hell yea lets get mad about completely irrelevant stuff again!

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Originally Posted by Kaurhz

Looking at the developer's blog, I can see why, and I guess it's a... unique direction or thing to go with.

But some of these hardly constitute an exercise or a good stretch for that matter.

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True - but can't really say I blame them for trying to encourage gamers to get their arses off their seats every once in a while!

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Originally Posted by Saraide

Hell yea lets get mad about completely irrelevant stuff again!

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Shock horror how marketing teams or digital teams are different from the dev team lol

This feels like one of those cooperate stretch videos that they make their employees watch at warehouse jobs to stay safe. Also, the delivery feels like it's almost aimed at kids.

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Originally Posted by CStrife912

Shock horror how marketing teams or digital teams are different from the dev team lol

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Imagine that!

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Originally Posted by CStrife912

Shock horror how marketing teams or digital teams are different from the dev team lol

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It's a good thing the marketing team is out of touch with the playerbase because????

Isn't that their only job??

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Originally Posted by Carin-Eri

You seem to have a poor understanding of marketing.

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What a great marketer you must be, marketing to people you don't understand and are out of touch with. You must make record (low) sales year after year.

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Originally Posted by Koros

It's a good thing the marketing team is out of touch with the playerbase because????

Isn't that their only job??

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You seem to have a poor understanding of marketing.

Unpopular opinion: I liked it and I did it! xD

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Originally Posted by Carin-Eri

You seem to have a poor understanding of marketing.

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pretty sure you could replace the "marketing" with "x" and be pretty accurate.

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Originally Posted by Kes13a

pretty sure you could replace the "marketing" with "x" and be pretty accurate.

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You make a very good point!

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Originally Posted by Theodric

I really miss the ARR/HW/StB period when the game was marketed as an actual game.

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Not like they've released anything worth marketing since Endwalker launched anyway. It's a shame, really. Criterion had a lot of potential...and still does, if they'd make use of it.

I skipped through it a bit, but it looks like it was supposed to be a cute little video to suggest some light exercises to players. When a game is in a better state little things like this shouldn't or wouldn't be received poorly. I don't necessarily mind the idea of having little things like this put out. At the very least, while the exercises are questionable, people getting up off their butts and doing stuff is always good. :)

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Originally Posted by Koros

What a great marketer you must be, marketing to people you don't understand and are out of touch with. You must make record (low) sales year after year.

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Now you're just demonstrating your ignorance.

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Originally Posted by Carin-Eri

You make a very good point!

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Its already clear by the writing style of Koros its another TitanmanII alt which is sadly rather sad as this person really has a life goal of trying to be a thorn in this forums side lol. Also how can a marketing team be out of touch with the playerbase...your paying for the game already, their job is to get new people in or appeal to new players. If you've played the game for any amount of time what is an advert going to do for you when you know how the game plays and how its content is scheduled lol

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Originally Posted by CStrife912

Its already clear by the writing style of Koros its another TitanmanII alt which is sadly rather sad as this person really has a life goal of trying to be a thorn in this forums side lol. Also how can a marketing team be out of touch with the playerbase...your paying for the game already, their job is to get new people in or appeal to new players. If you've played the game for any amount of time what is an advert going to do for you when you know how the game plays and how its content is scheduled lol

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Exactly - and precisely the point Koros/Titanman missed.

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Originally Posted by Koros

https://www.hd.square-enix.com/eng/n...esident_2.html

As prescient as ever:



The only thing missing is blockchain. :)

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Hah. If nothing else, it'll be interesting to see what they trot out during the upcoming Fan Fest.

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Originally Posted by Carin-Eri

You seem to have a poor understanding of marketing.

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If anything, I'd say that its most marketing teams that have a poor understanding of marketing. There's a growing number of companies who have actively shot themselves in the foot by showing utter contempt for their target audience, neglecting them or just outright pushing them away in their greed to pursue increasingly unpopular policies.

It's something of an open secret that a lot of people hired to work on marketing aren't even invested in or familiar with the product they're promoting. To say nothing of how often many them have a perpetual chip atop their shoulder and feel compelled to try and lecture or shame their audience about issues that are of little to no relevance to their product.

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Originally Posted by Carin-Eri

True - but can't really say I blame them for trying to encourage gamers to get their arses off their seats every once in a while!

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And since that probably won't work for most, encourage their pixels to do workouts. :)

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Originally Posted by Nav_Fae

This feels like one of those cooperate stretch videos that they make their employees watch at warehouse jobs to stay safe. Also, the delivery feels like it's almost aimed at kids.

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Fitting.

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Originally Posted by Theodric

Hah. If nothing else, it'll be interesting to see what they trot out during the upcoming Fan Fest.



If anything, I'd say that its most marketing teams that have a poor understanding of marketing. There's a growing number of companies who have actively shot themselves in the foot by showing utter contempt for their target audience, neglecting them or just outright pushing them away in their greed to pursue increasingly unpopular policies.

It's something of an open secret that a lot of people hired to work on marketing aren't even invested in or familiar with the product they're promoting. To say nothing of how often many them have a perpetual chip atop their shoulder and feel compelled to try and lecture or shame their audience about issues that are of little to no relevance to their product.

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Agree in principle - but it really depends on who the target audience is. And in this case, it feels like - as CStrife912 said - their main focus is trying to appeal to potential new players.
And the timing does coincide with Schools (in the UK at least) starting their six-week summer break.

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Originally Posted by Vandso

https://www.youtube.com/watch?v=p9FAo2t2eU4

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I regret I was alive to see that

Reminds of some old ~2010 WoW ads which were just banners on random websites with a random race doing their /dance emote and the text "Play World of Warcraft". Though, I think those were aimed as much at players that quit and would maybe get the nostalgia pangs than actually growing the market.

This ad seems like it's trying to show off the characters you could play and some fashion while also being easy to understand and unassuming enough that folks could share it to each other on social media (or the FFXIV official forums) and go "hey that's cute, why don't we try playing that" or "grr, this makes me angry, I'm going to start a thread to complain about it in"... Either way, the marketers are leveraging their players to spread the word.

I sure as hell didn't start FFXIV because of an ad I saw. I basically wrote off FF as a series since XI with an unhealthy focus on visuals and cinematics in lieu of fun gameplay. Saw critics panning 1.0 and never looked back.

Only here because a friend tried it and showed me stuff in it that I'd like, but I guarantee they'd never put out an ad that's "this is Titan, he's a sumo rock man that tries to push you out of his shrinking ring, also the music ramps up as the ring shrinks" because that probably wouldn't look appealing to people that don't already like teaming up with random players in a fantasy setting to fight polygons with anachronistic musical genres backing em up.

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Originally Posted by SturmChurro

I skipped through it a bit, but it looks like it was supposed to be a cute little video to suggest some light exercises to players. When a game is in a better state little things like this shouldn't or wouldn't be received poorly. I don't necessarily mind the idea of having little things like this put out. At the very least, while the exercises are questionable, people getting up off their butts and doing stuff is always good. :)

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Blizzard should have made a video like this back in the day. I know it would have angered my friends who played WoW because they literally did not take care of their health—it was essentially like the Warcraft South Park episode for them.

To be on topic, I’d love to show this video to my 3-5 year old students. They watch exercises on the classroom TVs when the weather is bad outside so they can’t play.

I stumbled on this video in my Youtube feed earlier. I thought it was another FFXIV joke video done by a third party and was having a good laugh at the absurdity of it. Then I looked down and realized it was the official FFXIV channel and laughed even harder once I got past my "What the Heck" moment.

Wow, yall guys is very ruthless. I do enjoy it since I work at a computer at work and at home, if you dont move around from time to time, It will sucks. I bet most of yall dont even take breaks and drink water too.

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Originally Posted by Theodric

Hah. If nothing else, it'll be interesting to see what they trot out during the upcoming Fan Fest.



If anything, I'd say that its most marketing teams that have a poor understanding of marketing. There's a growing number of companies who have actively shot themselves in the foot by showing utter contempt for their target audience, neglecting them or just outright pushing them away in their greed to pursue increasingly unpopular policies.

It's something of an open secret that a lot of people hired to work on marketing aren't even invested in or familiar with the product they're promoting. To say nothing of how often many them have a perpetual chip atop their shoulder and feel compelled to try and lecture or shame their audience about issues that are of little to no relevance to their product.

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Bud lite is a great example of this. The recent advertising drama they ran into because they somehow forgot who their target audience is. It was quite bizarre.

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Originally Posted by Ivtrix

Bud lite is a great example of this. The recent advertising drama they ran into because they somehow forgot who their target audience is. It was quite bizarre.

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Completely insane people got one canned. That really isnt the fault of a marketing team made up of normal people.

It’s called having a sense of humor.

It seems like a lot of people want to think that marketing is supposed to appeal to them as people who already purchased and play the product instead of trying to get new players or people who are not normally in the demographic that would play said product. My question then is what good is a marketing strategy that only targets people who already have your product?

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Originally Posted by Ivtrix

Bud lite is a great example of this. The recent advertising drama they ran into because they somehow forgot who their target audience is. It was quite bizarre.

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I think their response to the criticism of the marketing should have been handled way better, but again I will say what good is a marketing campaign that only appeals to people who are already consuming the product?

This looks harmless? We've seen SE make suggestions before about taking care of your health. So it really doesn't seem outside the realm of possibility to me that they might make a cute little exercise video using real emotes and game footage. Good for getting new players interested and current players might even see an emote they don't have and get curious.

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Originally Posted by Vandso

https://www.youtube.com/watch?v=p9FAo2t2eU4

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Pokemon Sleep is that you?

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Originally Posted by TaleraRistain

This looks harmless? We've seen SE make suggestions before about taking care of your health. So it really doesn't seem outside the realm of possibility to me that they might make a cute little exercise video using real emotes and game footage. Good for getting new players interested and current players might even see an emote they don't have and get curious.

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They literally tell you each time when you log into XI that experiencing Vana'Diel is fine, but take it in moderation and stay healthy.

This is just a step above. And I welcome it.

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Originally Posted by MsQi

It’s called having a sense of humor.

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crashes through the ceiling

THIS IS THE FUN POLICE! YOU ARE UNDER ARREST!

This obviously took resources from a new Ultimate, a new Bozja, a new Eureka and a new housing district in Moghome. I have no proof but obviously that's how resources work heheehehe

https://cdn.betterttv.net/emote/5aca...5481ad/1x.webp