Possible Concern with 'Fly the Falcon' mount campaign, and future campaigns like it.
When they showed the promotion for this, they compared it to veteran rewards.
To summarize, you get a flying mount for subscribing for a total of 90 days during the promotional period.
Edit: Announcement - http://na.finalfantasyxiv.com/mount_campaign_2017/
I can see this as an answer to people stuck behind, in some cases, years of subscription just to get the later veteran rewards.
But, I see a possible downside to this as well.
With this system, it's possible for someone to completely miss out on it, and never have the chance again.
While with veteran rewards, they will always be available, just time gated.
There are ways to mitigate this...
Possibly doing the promotion more than once...
Adding it to the cash shop later down the line...
But I feel it is a concern that's worth bringing up.
Even though I have no plans to lapse my subscription.