Make this change to PvP (Frontlines) begin to work.
-> Remove the factions. 72 players spread by pvp ranking to balance the teams. Find 24 players in EACH faction takes too long...
Additional things that i want to see in this game: FFXIV already got the Events of GW2 (the FATES) So.. get the WvWvW from the GW2 too! GW2 is like FFXIV the PvP and PvE are totally separated, no duels, no PK... So get the WvWvW system.
You can use the faction system or not.. but there's a example:
You'll create a HUGE map with some castle/tower/boss siege system and put 3 respawns for each faction into a OPEN world (not a instanced map) were player will roam and make groups to complete the objectives and everyweek a winner faction will be announced and will reset the match. Will have one map/instance for each DATACENTER. Players will win PvP Exp and tokens for kills and objectives completed. Players level 30+ can enter and will be synced to a basic ilvl to be competitive.