Originally Posted by
Bourne_Endeavor
Honestly, that should be the primary goal at the moment. As I noted above, PvP desperately needs something to incentivize the playerbase at large. The devs have been going about it backwards, either by making new rewards for each new map-- effectively killing any previous map/mode or through rewarding a select few. The latter only works once you have an established community, though not always. Overwatch, for example, has very few exclusive rewards. Instead, you simply earn a currency and unlock stuff. This helps keep everyone satisfied because less skilled players still have plenty to strive for, even if it may take them longer to achieve. A bigger issue for FFXIV is the lack of a rank depreciation, which only encourages top ranked players to stop PvPing just to maintain their position.
Keep in mind, the vast majority of players in FFXIV are PvE centric. A PvE grind is what they anticipate, and why many actually play. Therefore, you do need to focus some of that same grind into PvP, otherwise they won't do it.