Originally Posted by
Welsper59
I think a very simple way for many modern gamers to look at it is similar to how you would look at "New Game+" modes, except applied to every activity you do. Cleared a dungeon for the first time? All succeeding times are now NG+. Beat Savage raids? All further attempts are NG+.
Ask yourself why people would play NG+ when most don't even offer anything you couldn't already get, and you have part of the reason why people still continue on when there's no new pillar to topple (yet) in MMORPGs. Some people just like the idea of "completing" something, which in the case of raid tiers, means gearing up until the next activity comes.