EVERYONE gets extra gil when their role is up for adventurer in need. Tank mounts are for 200 Coil/EX primal runs.
In any case, you're right. No amount of incentive is going to make people play tank if they don't already like it.
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Yes, everyone CAN get the adventurer in need bonus, but because tanks are in high demand, they get the bonus far more that everyone else. But I digress.
Rewards alone isn't going to convince people to play the role of a tank. Tanking has a certain appeal where you either like it or you don't. I prefer to keep tanks as they are now rather than Square trying to meddle with the make up of a tank to get everyone to play as one and devaule the role as a result.
Thinking about it, this is only a test for the expansion, SE wants to see how new classes and jobs would be received by the player base. From a developmental standpoint that makes the most logical arguments. However I think I would not be the only one who would say that perhaps the next round of new playable roles might need to be released in a more balanced way (one new job per role (tank, DPS, healer) in one hit, rather than stringing them out).
I think the bigger issue here is not being able to get into the dungeons required to complete the story rather than EXP in general. The only thing I can really say to this is.. it's an MMO, they're made to be played with friends so your best bet is trying to make a few tank / healer buddies.
The gil reward for in need tanks and healers should be linked to how many people are queued up for dps. Say if the wait is like 3 hours for dps the game should offer like 50k for a tank until the time is at an acceptable wait.