QFT.
And the worse part of it is that buying land is the very first step in order to start using the housing system. Without it you can't do anything, you can't see any kind of progress or say "Phew guys, after 3 months we finally got to finish decorating that room with what we wanted, it looks awesome with that EX Primals and Coil furniture. Now we can start with the rest". No, you can only see the gil on your bank slowly growing (super fun), without being able to play that content. Would you like that after you talk with J'brohka to enter Coil she tells you "Ok, and now I need you to bring me 100 millions of gil to... uhm... Oh, yeah, to buy explosives to open a new entrance for you *Smile*"? It wouldn't be fun, right? I know I would have wanted to kill her if she had told me that.
