Because in some cases people CAN'T afford those items. You, nor I, know what the exact financial situation is that every player is in. Now, just because someone may be facing difficulties doesn't mean you or I shouldn't purchase things, we have the funds and are free to use them as we see fit. However, the things in the cash shop are overall, much more priced then they should be, pure and simple. Take the two seat mog mount, why, in all honesty, is that mount worth 2 monthly payments? We have mog beast tribes, why not make a beast tribe unification quest, like with 2.0, and give the mount as the reward? And before you state that Bennu was 24? (too lazy to price check) and people still purchased it, that should have also been a mount given away from T12, as should have Twin, Selphinr, and both the colored Mag mounts.
It doesn't take any more work to make these mounts as rewards for quest completion, most of those mounts would have been obtained by the a very large sum of community members, save for new players, by now anyway. Clothing is the same way, want to look like Aymeric? Lucia? Complete Final Steps. Want to have a ghost outfit? Make a quest that deals with going through Tam Tara HM and fighting a special boss. Mounts, clothing, and dyes shouldn't be put into a purchase only setting, they should promote content, content promotion is never a bad thing at all and generally makes people happy to do things as long as it is something of value. Now if SE wants to put additional account services on payment, by all means, anything like Fantasia, server changes, and name changes, all make sense to have an additional fee, doesn't mean they can't have special events where you win said service, but those items aren't something that should be given out for playing content.
