Letter from the Producer, XXVIII (05/28/2012)

disappointing

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Originally Posted by Rizon

New Roadmap shows the Promotional Campaign beginning in Aug. This is probably when we will start seeing the "flood of Information" he was talking about.

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The quietest month in the whole industry when no one announces anything (for a reason) is when they decide to start marketing.

I think that explains itself really.

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Originally Posted by Zahak

I'm surprised all you disappointed people haven't already taken up the philosophy of "Hope for the best, expect the worst."

Anyway, I am kind of glad there won't be a 3~4 month period of video and actual releasing of 2.0. Video just before release will build more excitement. I'm sorry for all of you who are saddened :( *hugs*

Look forward to the new site though!

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My excitement level dropped when Black Mage/Paladin wasn't everything I was waiting a year for.

Excuse me if my hopes for 2.0 aren't too optimal.

Crappy drop rates with crappy rewards anyway. Not only is crappy rewards, but the materia systems makes it even worse. If materia system wasn't out I'd actually go for a Garuda staff, but because you can meld Intelligence into a thaumaturge weapon, why bother fighting Garuda when it's easier to meld?(I don't understand how no one is bothered by that)

Limited to 15 moves.

The storyline they are giving us is so god damn random I have no idea what's going on. I got the faded paper and I have no idea what to do with it. Might even be too late to pass it in. It's not even interesting unless Darnus is in the cutscene. I am not getting a impending doom feeling from the story at all... more like hurry up and get to the damn point, it's turning out to be CoP all over again with it's stupid Lord of the Rings sam and frodo scenes. Prishe is the Apocalypse Bringer bleh bleh bleh run to sandy, then run to here, then here, fight this, run back to sandy, find out again Prishe is the apocalypse bringer.

Classes Armor/Weapons... why would you use class gear when you could have double melded gear for both class and job. Why would you have two sets from one class and one job if you have all jobs?

Adding PVP restriction when PVP isn't even out!? (Movement cancel...)

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Originally Posted by Jinko

No lol, as I said I have no interest in CGI footage, the way the producer letter reads to me and maybe (just maybe) I have jumped to the wrong conclusion is that SE won't be showing much at all at E3, I guess we will have to see in a week or so.

What I am disappointed about is that they led us to believe otherwise and have since changed there mind, sure shit happens ... are you saying I am not allowed to voice my opinions ? or is that considered whining ?

There is a difference between the two, perhaps you don't realise the difference though, or maybe you just wanted to troll and berate my post ?

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You are both right and wrong. You are right in the fact that they will not be doing anything with Ver 2.0 at E3. You are wrong in assuming that we were promised anything more then a trailer at E3. If a trailer was the only thing scheduled for E3 then I can wait a little longer for more detailed info.
Please understand that the New promotional campaign would begin in Aug <as per the new roadmap>. That does not mean that we have to wait that long for more info concerning Ver 2.0.I suspect that we will start seeing more details sooner then that
Also noticed that a patch 1,22c is planned. First I heard of that. Did I miss something there?

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Originally Posted by Jinrya-Geki

I am not getting a impending doom feeling from the story at all... more like hurry up and get to the damn point, it's turning out to be CoP all over again with it's stupid Lord of the Rings sam and frodo scenes.

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"Sorry I know you thought the apocalypse was coming and that you were all going to die this month but if you could just have some patience and wait a little longer..."

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Originally Posted by Rizon

Also noticed that a patch 1,22c is planned. First I heard of that. Did I miss something there?

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You did, it was mentioned in a dev response last week.

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Originally Posted by Colino

"Sorry I know you thought the apocalypse was coming and that you were all going to die this month but if you could just have some patience and wait a little longer..."



You did, it was mentioned in a dev response last week.

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It's like watching Dragonball Z on toonami all over again. Get to the Frieza fight, next day back to the Raditz saga. Few months later, goku goes super saiyan, next day back to the Raditz saga, few months later Goku fights Frieza, and etc.

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Originally Posted by Rizon

You are both right and wrong. You are right in the fact that they will not be doing anything with Ver 2.0 at E3. You are wrong in assuming that we were promised anything more then a trailer at E3. If a trailer was the only thing scheduled for E3 then I can wait a little longer for more detailed info.
Please understand that the New promotional campaign would begin in Aug <as per the new roadmap>. That does not mean that we have to wait that long for more info concerning Ver 2.0.I suspect that we will start seeing more details sooner then that
Also noticed that a patch 1,22c is planned. First I heard of that. Did I miss something there?

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Probably, thing is you kind of expect certain things from E3, and when the producer says he will be at E3 and that they have a planned in game trailer you expectations are further increased.

I fully understand that we have to wait until August now, (I'm not stupid :P) but that still doesn't make sense from a PR point of view, it's almost as if they are trying to cover something up by postponing this trailer and most of the 2.0 information.

It's hard to say if E3 will bring any kind of 2.0 news and information at this point as the letter can be interpreted either way, people with hope are seeing the best of this and those who are disappointed are seeing the worse.

Sadly this game has disappointed me too many times at this stage and I refuse to see the silver lining, especially when I was looking forward to E3.

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Originally Posted by Starlord

Seems like only you and me are the only ones that understand the meaning behind the letter :/. Keep forgetting theirs more trolls than white knights ( if you wanna call us that anyhow) I'm just speaking my mind on how I see the letter lol.

Just for the record I AM DISAPPOINTED THAT THE TRAILER ISN'T COMING AT E3!! But I also understand why they revoked it too till August. People just only look at 1 side of the coin when there's 2 sides to every coin. :/

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Hmm ok, one sec...

O Wizel, White Warrior, Wielder of the ancent sword, Grant me your power..... Verto! *commence awesome music and transformation CS* Now I am the white knight of the game.

That will translate to anyone who has played WKC btw.

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Originally Posted by Delsus

Hmm ok, one sec...

O Wizel, White Warrior, Wielder of the ancent sword, Grant me your power..... Verto! *commence awesome music and transformation CS* Now I am the white knight of the game.

That will translate to anyone who has played WKC btw.

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WHITE KNIGHT CHRONICALS!!! love the game!!

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Originally Posted by Starlord

WHITE KNIGHT CHRONICALS!!! love the game!!

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Me too (was doing some quests last night actually)

FFXIV 2.0 trailers not being shown at e3 is one of the biggest marketing flops I've ever seen. I thought after all these years Square Enix would finally learn.....e3 is the best way to capture the attention of a western audience , period. Showing it at TSG, GC....doesn't matter....there are hundreds and thousands more that watch the e3 coverage live. If the trailer is finished...why not show it? do they have something to hide...possibly not enough substance to show the viewers...

Studying advertising.. this almost makes no sense in terms of a marketing perspective. The press conferences are the only thing the majority of players care about, FFXIV should have been there.

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Originally Posted by Delsus

Me too (was doing some quests last night actually)

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I got to the Island but but I need to get back into the game and finish it! :p

Sigh

Yet another Letter that they completely disregard the glaring bug of invisible tails. SE never fails to disappoint.

Both the German and French translations say: "We are planning on revealing new information about Version 2.0."
Maybe we'll get something interesting after all !

One more week for my viera result? /hides ''>_<'' Any how, looking forward for next week, as long they do open the new website soon after E3. Merge those 2 team fast so we can get stuff out quickly.

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Originally Posted by Kaishu

Both the German and French translations say: "We are planning on revealing new information about Version 2.0."
Maybe we'll get something interesting after all !

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They all say that, the dumb part is that it's happening in August and not at E3.

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Originally Posted by Kaishu

Both the German and French translations say: "We are planning on revealing new information about Version 2.0."
Maybe we'll get something interesting after all !

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Yeah.. we got to remember.. that English is lacking in the Translation department, hence why they are hiring :P.

So word on the rumor mill(ie this thread) is that they're moving up the trailer(which could be nothing huge anyway) is being moved to August? That's a bloody brilliant(if not expected) move, and it shows that marketing knows what they're doing(and that they're smarter than most of you). For one thing, this move(and this letter) show that while this community might "help" with feedback in certain fine-tuning, it still isn't anywhere near big enough to have a large impact, and that's exactly what SE is going for.

A quick Google search will show you how many people have been in attendance to e3 over the past few years, and while it did increase over last year, it's pretty much flat lining around 45k attendance given the nature of the attendees, which is a relatively static number of industry professionals, analysts, investors, etc. SE probably isn't worried about all these suits because fuck it, they're SE and they've already mentioned previously that they ain't worried about that sort of thing.

Meanwhile over in Europa, Gamescom is only in it's FOURTH year(2009 -2012), and it has already seen a whopping 275 THOUSAND attendance. The audience also has a key element that e3 has dismissed: the gamers and fans. You aren't going to see non-professionals at e3, and that means that at Gamesom, there are actual THRONGS of people and fans(your target audience) PLAYING YOUR GAME.

There's still a large portion of gamers that don't get their information online or through the lodestone. I have people in my Linkshell that don't even know what the Lodestone even is. Hell, we see repeat threads on topics all the time here, so some people clearly aren't reading. Going to a gaming con and hearing a lot of buzz about certain things on the show floor can attract a much larger following. Besides, most major NA gaming outlets are sending people to Köln for Gamescom anyway. Give the site and online info for the people who know how to find it, and make it really visible at Gamescom like they did originally in 2009.

That ends speculation corner!

On to the actual poll results. Well I can say that I'm pretty cool with 'em, given that most of the responses with the biggest numbers were the ones that I selected in my version, so hooray to that. Given the scramble that the devs are going through what with gaming con season coming up, I think I can easily forgive them one more week for the other results.

I also think it's important to remember a little factoid(that admittedly most people here already knew) about how they've essentially split the dev team for the current patches we've been getting(which have been pretty sizeable) AND working on 2.0(which is even bigger somehow...). This right here is pretty damn impressive for any company at all, and I can't wait to see what we'll get once these two forces combine post 1.23 completion and 2.0 release.

Well at least we can look forward to Wii-U at E3, Nintendo won't let us down like this XD

LOL @ Malakhim, E3 is a media event designed to show the upcoming games to the world through media outlets like websites and magazines.

Companies don't care about showing their games to the average joe, its designed to hype it to the world not only those who can attend the event.

If nothing regarding FFXIV 2.0 is going to be @ E3, then what does this mean:

"Well, the public release of version 2.0 is set to kickoff with this year’s E3 in Los Angeles."

And why is he even going?

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Originally Posted by Starlord

Seems like only you and me are the only ones that understand the meaning behind the letter :/. Keep forgetting theirs more trolls than white knights ( if you wanna call us that anyhow) I'm just speaking my mind on how I see the letter lol.

Just for the record I AM DISAPPOINTED THAT THE TRAILER ISN'T COMING AT E3!! But I also understand why they revoked it too till August. People just only look at 1 side of the coin when there's 2 sides to every coin. :/

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Right because anyone who sees it any differently to you is completely wrong. You are the holy light of 100% correctness and should be called the Fortune Teller because you see everything the way it should be with no doubt!

...

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Originally Posted by Malakhim

A quick Google search will show you how many people have been in attendance to e3 over the past few years, and while it did increase over last year, it's pretty much flat lining around 45k attendance given the nature of the attendees, which is a relatively static number of industry professionals, analysts, investors, etc. SE probably isn't worried about all these suits because fuck it, they're SE and they've already mentioned previously that they ain't worried about that sort of thing.

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Yes because you totally have to physically be there to see the trailer they stream live online to millions of viewers all over the world.

Are you serious?

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Originally Posted by ViciousValentine

FFXIV 2.0 trailers not being shown at e3 is one of the biggest marketing flops I've ever seen. I thought after all these years Square Enix would finally learn.....e3 is the best way to capture the attention of a western audience , period. Showing it at TSG, GC....doesn't matter....there are hundreds and thousands more that watch the e3 coverage live. If the trailer is finished...why not show it? do they have something to hide...possibly not enough substance to show the viewers...

Studying advertising.. this almost makes no sense in terms of a marketing perspective. The press conferences are the only thing the majority of players care about, FFXIV should have been there.

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Ok listen for a little bit, they do not need a trailer for the press conferance, they will probably talk about the changes they have made, show some ingame footage (not a trailer) from 2.0 to completly wow the audiance and viewers, then in Aug release the trailer, possibly at gamescom, (15th-19th Aug) then at TGS show some more gameplay this will bring new players in and make them want to play (assuming it is all good)

The gameplay is what matters, so they want to show that to the masses, the trailer can be shown at gamescom, which has less viewers than E3, and more info at TGS, this will attract everyone, and show what 2.0 will do. Alot of people don't care about none gameplay trailers, they care about gameplay.

Is there going to be a dev response or is the letter meant to be confusing?

I've never seen so many people who lack basic reading skills.

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For myself, I’m shifting into super producer mode for the release of version 2.0.
I’m in Japan right now, but will soon be winging my way to LA for E3.

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Going to E3

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Well, the public release of version 2.0 is set to kickoff with this year’s E3 in Los Angeles. We also plan to unveil a brand new promotion site for version 2.0 soon after E3 ends.

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Showing content at E3
Releasing website after new content is shown at E3

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We had planned to release a new trailer for version 2.0 at E3 this year, but instead we’ve decided to keep it under wraps for now.

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Not showing a trailer at E3

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We came to the conclusion that the most effective way to introduce version 2.0 to the world would be with a flood of new material rather than just a trickle.

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Trailer = trickle. Instead they are taking a different approach to E3.

Now according to the road map they have "2.0 Marketing Campaign (Including Trailer Release)" listed in August.

It is heavily suggested there will be content at E3 followed by the website with information and then the trailer will be shown later in august along with more information coming out regularly and consistently.

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Originally Posted by Malakhim

So word on the rumor mill(ie this thread) is that they're moving up the trailer(which could be nothing huge anyway) is being moved to August? That's a bloody brilliant(if not expected) move, and it shows that marketing knows what they're doing(and that they're smarter than most of you). For one thing, this move(and this letter) show that while this community might "help" with feedback in certain fine-tuning, it still isn't anywhere near big enough to have a large impact, and that's exactly what SE is going for.

A quick Google search will show you how many people have been in attendance to e3 over the past few years, and while it did increase over last year, it's pretty much flat lining around 45k attendance given the nature of the attendees, which is a relatively static number of industry professionals, analysts, investors, etc. SE probably isn't worried about all these suits because fuck it, they're SE and they've already mentioned previously that they ain't worried about that sort of thing.

Meanwhile over in Europa, Gamescom is only in it's FOURTH year(2009 -2012), and it has already seen a whopping 275 THOUSAND attendance. The audience also has a key element that e3 has dismissed: the gamers and fans. You aren't going to see non-professionals at e3, and that means that at Gamesom, there are actual THRONGS of people and fans(your target audience) PLAYING YOUR GAME.

There's still a large portion of gamers that don't get their information online or through the lodestone. Hell, I have people in my Linkshell that don't even know what the Lodestone even is. Going to a gaming con and hearing a lot of buzz about certain things on the show floor can attract a much larger following. Besides, most major NA gaming outlets are sending people to Köln for Gamescom anyway. Give the site and online info for the people who know how to find it, and make the big splash at Gamescom like they did originally in 2009.

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Two sides to every coin: Side 1 E3 45,000 attendance, Side 2 Gamescon 275,000 which one would they want to do E3 with less attendance, or Gamescom with 4 times the amount of E3? This is exactly why they made this change, Thanks Malakhim!

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Originally Posted by viion

Right because anyone who sees it any differently to you is completely wrong. You are the holy light of 100% correctness and should be called the Fortune Teller because you see everything the way it should be with no doubt!

...

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Just like the trolls are the holy grail on the forums? Yep

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Originally Posted by Jinko

Well at least we can look forward to Wii-U at E3, Nintendo won't let us down like this XD

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Yeah but if they really don't change the name I will go apeshit. That's the dumbest console name in history.

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Originally Posted by Lurex

And why is he even going?

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To give the interviews those poor people had booked with him only to hear him say "please wait a little while longer!".

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Originally Posted by Malakhim

So word on the rumor mill(ie this thread) is that they're moving up the trailer(which could be nothing huge anyway) is being moved to August? That's a bloody brilliant(if not expected) move, and it shows that marketing knows what they're doing(and that they're smarter than most of you). For one thing, this move(and this letter) show that while this community might "help" with feedback in certain fine-tuning, it still isn't anywhere near big enough to have a large impact, and that's exactly what SE is going for.

A quick Google search will show you how many people have been in attendance to e3 over the past few years, and while it did increase over last year, it's pretty much flat lining around 45k attendance given the nature of the attendees, which is a relatively static number of industry professionals, analysts, investors, etc. SE probably isn't worried about all these suits because fuck it, they're SE and they've already mentioned previously that they ain't worried about that sort of thing.

Meanwhile over in Europa, Gamescom is only in it's FOURTH year(2009 -2012), and it has already seen a whopping 275 THOUSAND attendance. The audience also has a key element that e3 has dismissed: the gamers and fans. You aren't going to see non-professionals at e3, and that means that at Gamesom, there are actual THRONGS of people and fans(your target audience) PLAYING YOUR GAME.

There's still a large portion of gamers that don't get their information online or through the lodestone. Hell, I have people in my Linkshell that don't even know what the Lodestone even is. Going to a gaming con and hearing a lot of buzz about certain things on the show floor can attract a much larger following. Besides, most major NA gaming outlets are sending people to Köln for Gamescom anyway. Give the site and online info for the people who know how to find it, and make the big splash at Gamescom like they did originally in 2009.

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Thats because they dont let just anybody into E3. It is intended for members of the industry. It is an event that gets a tremendous amount of media coverage though and not showing a trailer there is a mistake. The point of trailers is to be teasers, not to be informative. It would have gotten the game a lot more attention than some interviews that will mostly be read by readers of this forum.

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Originally Posted by Starlord

Two sides to every coin: Side 1 E3 45,000 attendance, Side 2 Gamescon 275,000 which one would they want to do E3 with less attendance, or Gamescom with 4 times the amount of E3? This is exactly why they made this change, Thanks Malakhim!

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Right because its not like its streamed live anywhere, you have to be at e3 to see it.

Numbers = Nothing.

Guildwars 2 @ Gamescom will stomp all over XIV and pull in the people anyway lol.

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Originally Posted by Starlord

Two sides to every coin: Side 1 E3 45,000 attendance, Side 2 Gamescon 275,000 which one would they want to do E3 with less attendance, or Gamescom with 4 times the amount of E3? This is exactly why they made this change, Thanks Malakhim!

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This statement is so unbelivably stupid I can't even begin to respond.

E3 is broadcast on television and online to MILLIONS every year. It's an industry only event but it's second to NO event as far as announcements, reveals and releases are concerned.

Gamescom is a PUBLIC show and is meant mostly as a showcase of demos and products previously announced (usually at e3). Obviously a PUBLIC show will have a lot more attendees than a PRIVATE show. But attendance accounts for absolutely nothing because the actual announcements happen at E3 every year and are broadcast/published/streamed to EVERYONE.

There's a reason Microsoft, Sony, Nintendo and all the other industry leaders present and announce their newest products during their own E3 press conferences and not at Gamescom.

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Originally Posted by Malakhim

it's pretty much flat lining around 45k attendance given the nature of the attendees

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Although Gamescom has a larger attendance ratio than e3. E3 is mostly veiwed online via gamestrailers, ign, etc. It is also watched on Spike TV. Reported on hundreds of thousands of gaming sites. E3 is known to have the biggest gaming reveals for many years now. Although the attendance ratio is small...you are not counting the tens of thousands of people that watch it online...This is almost impossible to calculate since its watched on over 10 different sources.

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Originally Posted by Lurex

If nothing regarding FFXIV 2.0 is going to be @ E3, then what does this mean:

"Well, the public release of version 2.0 is set to kickoff with this year’s E3 in Los Angeles."

And why is he even going?

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Exactly.. do people like to over read everything? :/ the only thing that's NOT going to be at E3 is the Trailer....

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Originally Posted by Teuciont

Is there going to be a dev response or is the letter meant to be confusing?

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You do realise the EN reps are in LA don't you, they will not be at work yet (or just getting there and need to get the information) before they post.

The GR and FR reps don't view the EN forums as much, so their replies are few and far between.

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Originally Posted by ViciousValentine

Although Gamescom has a larger attendance ratio than e3. E3 is mostly veiwed online via gamestrailers, ign, etc. It is also watched on Spike TV. Reported on hundreds of thousands of gaming sites. E3 is known to have the biggest gaming reveals for many years now. Although the attendance ratio is small...you are not counting the tens of thousands of people that watch it online...This is almost impossible to calculate since its watched on over 10 different sources.

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In which at Gamescom, there will be Youtube Videos that Millions of people can see...

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Originally Posted by Jinko

No lol, as I said I have no interest in CGI footage, the way the producer letter reads to me and maybe (just maybe) I have jumped to the wrong conclusion is that SE won't be showing much at all at E3, I guess we will have to see in a week or so.

What I am disappointed about is that they led us to believe otherwise and have since changed there mind, sure shit happens ... are you saying I am not allowed to voice my opinions ? or is that considered whining ?

There is a difference between the two, perhaps you don't realise the difference though, or maybe you just wanted to troll and berate my post ?

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I am merely trying to tell you how your initial post sounded. Had you formulated your initial post like this one, I wouldn't have jumped you.

lol you guys have the worst logic ever..

Yoshida: Well, the public release of version 2.0 is set to kickoff with this year’s E3 in Los Angeles. We also plan to unveil a brand new promotion site for version 2.0 soon after E3 ends.

Lodestone Forum: So that means he's not showing anything at E3!!!

Anyway what are you guys trying to whine about? 2.0 won't be released until the end of this year they have plenty of time to show you the new stuff. This entire forum is nothing but whining, trolling, and self-entitlement. There will be a huge time for this game to show 2.0 you've waited 2 years you can wait a bit longer.

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Originally Posted by Starlord

Two sides to every coin: Side 1 E3 45,000 attendance, Side 2 Gamescon 275,000 which one would they want to do E3 with less attendance, or Gamescom with 4 times the amount of E3? This is exactly why they made this change, Thanks Malakhim!

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Except one little thing: E3 has 45,000 people plus hundreds of thousands of online views on streams and is the one gaming event that gets the most coverage in pretty much every gaming site. From Gamespot to IGN to Kotaku to randomguysgamingblog.com, E3 will be the one thing everyone will be talking about. If someone farts on E3, the whole world will know seconds later. That kind of thing just doesn't happen with Gamescon, TGS or any other gaming event.

So, I too believe that not presenting FFXIV on E3 is an error. They need to start marketing FFXIV 2.0 as early as possible, and yes, E3 would be a nice start, with or without a trailer. August might be too late, given the fact that so many people out there either believe the game is the exact same thing as 2010 or think it's has been shut down and erased from everyone's memories.

To me, it seems that SE is missing pretty much every chance they get to market this thing, and like I've said, when they actually decide to start it, it might already be too late.

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Originally Posted by MrLion

lol you guys have the worst logic ever..

Yoshida: Well, the public release of version 2.0 is set to kickoff with this year’s E3 in Los Angeles. We also plan to unveil a brand new promotion site for version 2.0 soon after E3 ends.

Lodestone Forum: So that means he's not showing anything at E3!!!

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If we were to take everything literally that would imply version 2.0 is actually being released during E3. Which is obviously impossible, which goes to show how poorly translated this segment is.

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Originally Posted by Soukyuu

I am merely trying to tell you how your initial post sounded. Had you formulated your initial post like this one, I wouldn't have jumped you.

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No need to jump on me at all though is there :D

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Originally Posted by MrLion

There will be a huge time for this game to show 2.0 you've waited 2 years you can wait a bit longer.

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Some of us who have stuck with this game since launch are fed up with waiting.