Final Fantasy XIV and social stigma/labeling
What we have here is the beginning stages of a sociological stigmatization and creation of the "norm".
In layman's terms a social stigma is nothing more than disapproval of what another deems normal. Just by originally stating what a social stigma is we can begin to see a problem in the Final Fantasy XIV community. Human beings have this propensity to label themselves and everyone around them. Charles Cooley's Human Nature and the Social Order (1902) states through his article explaining his "looking glass theory" that "People imagine the view of themselves through the eyes of others in their social circles and form judgments of themselves based on these imaginary observations". People define themselves according to society's perception of them thus creating a "self". When you combine this with George Mead's theory's on Labeling, which states "The self is the product of the mind's perception of social symbols and interactions" we can see just why these stigmas and labels develop. But to begin with, by looking out at society which we do to create our own perceptions of our selves, how can we come to our own conclusions of who we really are? Easy Society has all ready set normalcies for us.
Now lets look at Final Fantasy XIV as if it was part of the same social structure that makes up Social stigmas and labeling. We as a gaming community that has no real outlaying way to describe what is normal for a MMORPG. When we create a character in game we look at these labels and stigmas that the gaming society has created and we attempt to look at ourselves through other players eyes. It is at this vary point we decide what kind of player we want to be. Once we have decided which label we fall under either Hardcore or Casual we then develop a sense of membership to that group. Once you have attached your self to a label you have set yourself to what that group deems normal.
And then there you have it You have now labeled yourself and created a social stigma, which leads to thee "us and them" way of thinking. The linking of negative attributes to differentiated groups of individuals facilitates a sense of differentiation between the "us" and "them". This sense that the individuals of the labeled group are fundamentally different causes stereotyping to take place with little to no hesitation. The "us" and "them" component of the stigmatization process implies that the so called labeled group is less of a person/gamer, and at the extreme not a persona at all (this leads to the "noob", "kill your self", "uninstall the game" comments. It is at this extreme that the most horrific events occur in these forums and the game in general.