This is very common, if you look at the price differences in the actual PS4 itself, you'd notice the same thing. The reasons come down to 1 main point: Taxes. However, when you take that into account, you'd still find that in the UK (and the EU by extension), we're still being ripped off. http://www.bbc.co.uk/news/magazine-22868787 This article discusses the price differences.
