That's a terrible attitude. One has to stop thinking about this as "just a game" when you're dealing with seven other real people who invest their time and effort into doing things together with you. If you drop them as soon as something more "tangible" comes along as if they are just text on a screen, then that's just plain rude.
I do Coil because it's the most concentrated fun I've had in the game to date. The last 10% of T9 was such an amazing blitz of focus and adrenaline, it was crazy. Same deal with T12 when I cleared that last night. Clearing difficult fights that you've practised over and over with your friends is a great feeling of accomplishment. I couldn't care less about achievements in this game (though I'm a fervent hoarder of them in other games where it's more relevant) and I glamour all my Dreadwyrm pieces into other stuff anyway. I do it for the experience itself, nothing else.
I agree that it's a shame that the western servers have such low Coil clear rates (I'm on Cerberus - 1.4% ain't exactly impressive), but we're just a different audience than the Japanese and most people don't grow up with competitive gaming like they do. It's part of their culture in an entirely different way than it is for us.
