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[Pixela]

The maker told them the item was only to be allowed to be sold to the USA, this is a demand imposed by the maker of the item.

If I had to guess, knowing the idiocy of how Square is run. Each region is run by its own regional office, and so the company paid Square Enix NA a fee for the rights in NA alone and did not do a similar deal with Square Enix EU / UK and as such we can't have them because they do not have the rights to sell in those regions from Square Enix EU/UK.