Because people want to deal with the troll that is the rng while harvesting for their things. Even if they are in the right zone it can take quite some time to get enough of the correct item you need for the most rewarding for skilling up on. Guilds and region vendors are not an option for somethings and at times trying to find a shop that sells an item you need might take a while checking various wikis. The time spent gathering the items you need in the amount you want vs the time to synth them while hoping you don't break and loose the hardest to get every single time is not worth the reward. When if the crafting economy was better you could spend less time buying from the AH at maybe a higher price. With not having to go jet setting around the map for a good while. Heck i'd probably have a better chance abusing my mog garden at getting the items.
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