- WoW is easy to jump in and walks you through the first few levels, actually up until around 20 or so it holds your hand. Even then quests/missions never really stop holding your hand they just tone it down.
- WoW is also free to play now for the lower levels.
- WoW gives new and old players incentive to play new characters (Hi, rested EXP being character specific and not account specific).
- WoW allows the option of a new player being "power leveled", through content. FFXI does this now to a degree but its much weaker. Not saying this is a good thing just that it is a factor for new players or a friend of a friend joining the game.
- WoW isn't crippled by locking the game's potential by a console.
I could keep going on about how many things WoW did right to gain the subscription base it has and to continue gaining new subscribers but that doesn't help FFXI because these are things the devs could see on their own and "steal" for FFXI or FFXIV but they've chosen not to in a lot of cases.


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