You're right, they did learn a lesson. That's why they're doing what they're doing. They acknowledged how they F'ed up, and rather than throw in the towel, they want people to see that they're determined to make a good game, even if people like you have already made up your minds.14 is a hard lesson learned.
The game has already come a long way since the dev team switch, and it is heading in a good direction.
Has also been tried with other games with a good measure of success. I also wouldn't consider SWG's reinventing a faliure. However, they developed their new game to replace the old game (as they cancelled SWG to make way for TOR). This would have been disasterous for SE, because if they pulled FFXI when they launched FFXIV, that would have been 10x the hellstorm than if they didn't.Has been tried before with Star Wars galaxies and looked how that turned out.
Most of the people who are still railing it haven't even taken the time to notice how XIV has significantly improved since its launch. The only disappointing thing to me is it's going to take another year for them to reach their goal of where they want the game to be.

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