Servers offline during July 4th Holiday?

[diverscott]

With the extended weekend July 4th holiday, in the US market, many of us had planned to do some extra play in game. This would be a great opportunity to introduce new friends to the game and to accomplish some goals that were long put off. I am just curious why the scheduled maintenance could not be performed on July 5th.

From personal experience, the holiday period has been a time when I and many other friends have gathered together to have a good time. Most MMOs take advantage of the holiday to promote the game to new audiences and hold events to build the community. It seems counter-intuitive to close the doors and ask those players to go find another game to enjoy, for the day.