I have a perfect example. Back when horse mount drops from primals were more rare, it gave everyone a carrot to chase. Even when the RNG sucked and you absolutely hated it, you still went back into those farm parties. When the drop rate became so high that I actually got them all, I felt empty. SE hands stuff out too fast and too easily. There isn't anything to chase. It needs more content that has you playing more and chasing items that won't get replaced in 2 months. I've played previous MMOs where a piece of gear had lasting value well into the end. This game junks gear as soon as the next patch comes out. Here's how 3.1 is gonna go; everyone will bum rush the content, be bored in a month and have 2 months of paying subs, wasted money, then go onto play other games. There's nothing that keeps you playing and I feel like a majority of people WANT to play this game for years but SE fails to deliver. We want to play cause it's an amazing game. It's a beautiful game with no depth. Sad.