Quote Originally Posted by Yitan View Post
What is the point of a contest if the winners don't get a prize? And what is the value of a prize if everyone gets it?
I think this is probably because the previous "Be My Valentione" contest was NA only and anyone who entered correctly, got a prize:

http://forum.square-enix.com/ffxiv/threads/219574

This resulted in 45 pages of entries and when it closed it was confirmed:

Quote Originally Posted by Camate View Post
The Community Team will be confirming each submission and awarding Blue Bird earrings to qualifying entries.