... But then I had to finish my day at work and go back home before I could log in.

All small plots on Masamune are sold out.

Thank You, Square Enix. That really made my day.

I don't think doubling the number of wards is going to be enough, you'd need about 10x that to even make a dent in the total demand. For reference, patch 2.38 added enough Small size plots for 0.1% of the estimated number of players: http://forum.square-enix.com/ffxiv/t...large-image%29

You should have just gone with a system like FFXI's Mog House: one small instanced plot on its own, and not a piece of a persistent zone. Sure, it wouldn't have been as charming as being able to walk around an actual neighborhood, but I sincerely believe this would have made a lot less people unhappy. Your current system is not able to deliver, and most likely never will, and you probably need better advisors if you actually believe it'll work out nicely in the end.