what i saw today could get people more interested in FFXIV:ARR

went into my local GAME store today and as i walked in i Saw posters about elders scroll online beta.
As i was stood in the queue i had 2 people in front of me asking about the Elders scroll beta to the staff member.
when i was paying for my game (DmC i bought) i asked the staff member if he had many customers asking about the Elders scroll online beta and he said he had quite alot of people who are interested in playing the beta and i thought why isnt S-E doing this for the FFXIV:ARR beta?
i thought it was an interesting way to advertise the beta in shops people buy games saying that, i did register for the beta as i got home >.> i'm sorry '; ;

The problem is that this was done before, and will more likely offer a chance for shops to downplay and blast the game for "going to beta twice."

this topic sure show up more lately

"We'll get there when we get there"

Marketing has always been Squenix's Achilles' heel's tendon's weak point. But in this case it's quite simple:

TESO has three hundred million Ameriland Fun Bucks behind it.
FFXIV does not.

If I had $300M to blow on another big-promise, no-delivery MMO, I'd throw money at advertising the beta for my game too. Still, I don't think FFXIV stands to gain anything by widely advertising its beta after the 1.0 incident. Unlike most betas, in which you are basically playing a demo, FFXIV must necessarily change between beta and retail. Meanwhile, TESO can ride the hype wagon all the way to release day; the beta itself is as much a promotional tool as the poster you saw at GAME.

If Squenix would spend any advertising dollars on FFXIV, I'd hope it would be for a full and complete game.

It's a little early, yeah. When the game is ready for retail release then we could expect that they'd be more focused on advertising. Right now they need to focus on actually making the game worth playing. TESO is doing beta soon as well (I guess), but that game and this one are completely different in terms of what they should be doing.

FFXIV will gain population based on actual word-of-mouth and not on giant false advertisements. SE has already spent so much money on the game and am sure they would rather put any money they could spend on advertising, into the game rather.

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Originally Posted by EinSoFZ

It's a little early, yeah. When the game is ready for retail release then we could expect that they'd be more focused on advertising. Right now they need to focus on actually making the game worth playing. TESO is doing beta soon as well (I guess), but that game and this one are completely different in terms of what they should be doing.

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couldn't have said it better. for the most part it'd do more harm then good for ARR advertising now. given the history of 14 along with SE admitting failure, then currently trying to revamp/fix the game any news, advertisements etc etc too soon will point out that the game is still in the process of being fixed/remade/revamped what have you.

Advertising is good but doing it now when its not in a state next to retail or a complete game is bad, for the most part ppl will point out the game was bad before & on top of that ppl will not see enough progress, difference, etc etc from its original state.

Even if they do decide to promote this through storesellers, they'd probably only limit this to their homebase, Japan.

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Originally Posted by Nuru

FFXIV will gain population based on actual word-of-mouth and not on giant false advertisements. SE has already spent so much money on the game and am sure they would rather put any money they could spend on advertising, into the game rather.

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This reminds me of how every new MMO regardless of origin proclaims itself to be innovative, fresh, the MOST exciting, the MOST fun of any online game you've ever seen. At this point in the game MMO's have been around for so long they have to know they're not fooling anyone with those played out lines. Although completely uninterested in TESO, I looked the game up and they're parroting these same phrases we've been hearing for years (or reasonable facsimiles) and from what I see, I'm unimpressed.

FFXIV 1.0 really did the same thing but that they attempted to really create an innovative game that in the end fell flat.

Coming from a developer like Bethesda, I think it's funny though that TESO claims such things. Maybe players just want to hear that when buying a game....

it depends on the store really, the local gamestop over here has a ARR poster in there window.

Theres so much bad word of mouth on FFXIV that I think advertisement would be a major + in SE's favor. Most people I know heard how bad it was and wont give it a chance. If they -saw- posters or gameplay of what it looks like now, I think we would turn a lot more heads. Besides the majority of us promoting the game aren't being heard over the trolls who want to smash it. But that's just my two cents. I will keep on promoting it but I think SE should rely more then on it's playerbase doing the work for them in this regard. Im still sorely disappointed at the not-so-high view counters FFXIV is getting on you tube views(especially when I watch the video a few dozen times myself><)and I think a bit more(just a tad really) advertising would help our cause to convince people that this game is truly worth playing.

I admit I registered for the beta for elder scrolls also. Says I had excellent chances, hey i need something else to play besides the DUST 514 beta while i wait for ARR. Dust already has a shop with RL money, upwards of $100, what a rip.

I've wished all the back to FFXI's earlier days that they'd get more media going for their MMO(s). It can't hurt, and would draw more folks into playing.

I'm doing my part, lol. Got the trailer and beta signup in my siggy over at the official ESO forums ;)

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Originally Posted by Almalexia

Marketing has always been Squenix's Achilles' heel's tendon's weak point. But in this case it's quite simple:

TESO has three hundred million Ameriland Fun Bucks behind it.
FFXIV does not.

If I had $300M to blow on another big-promise, no-delivery MMO, I'd throw money at advertising the beta for my game too. Still, I don't think FFXIV stands to gain anything by widely advertising its beta after the 1.0 incident. Unlike most betas, in which you are basically playing a demo, FFXIV must necessarily change between beta and retail. Meanwhile, TESO can ride the hype wagon all the way to release day; the beta itself is as much a promotional tool as the poster you saw at GAME.

If Squenix would spend any advertising dollars on FFXIV, I'd hope it would be for a full and complete game.

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you can throw as much money as you want at ad's but that does not mean its good when you actually get it.

SE also has multiple fronts of marketing to work on. What's the word on the advertising effort in Japan? Maybe it is different over there.

I think the marketing are holding on first because yoshi p is the one who give words i think when phase 3 start marketing dept will push at that time

Not sure about your local game shop but mine this people dislike FFXI/FFXIV. I remember going in buying a controller to play FFXIV and they was asking me about pre-order WoW new pack. Me and my gf just said na we play FFXIV and they just laugh sure the game was shit back then but i pretty much told them off this is why i never buy anything for my local gamestop it's alway the two asshole mangers and a dumb ass girl who could not tell me the brand of the controller over the phone before i went to pick it up lol.

So my point is i bet they would not even post it all the ffxi box was always at the back and every other mmo like wow and stuff was on the floor so it show you what some store do lol.

They should advertise the game on PSN store when its in open beta if they want people to try it out.

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Originally Posted by Trowa

(DmC i bought)

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Oh. I'm so sorry.

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Originally Posted by Almalexia

TESO has three hundred million Ameriland Fun Bucks behind it.

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I laughed harder than I should have.

Many people are already in beta 3. Problem is, most of them don't know it already. SE need to notified all the players who played the first 2 month after the first launch. If only 50% of them join the beta 3, the servers would still be full.

I think that the people who are getting into beta right now, are people who want the game to succeed. When you publicly declare beta sign ups, you will without doubt, get people who want to play a finished game. They will play beta, see the games flaws, and instead of telling SE about it, announce to the world: THIS GAME SUCKS!
Thats publicity that SE does not need.
Personally I love the way SE is handling this relaunch. Admitting their mistake, and not just fixing it, starting from scratch and giving us something amazing to make up for their mistake (at least we hope it will be). For the general public, I would wait until a confirmed launch date to start advertising. Give them access to open beta for pre-orders, and let that be their first glimpse.

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Originally Posted by Zenaku

Not sure about your local game shop but mine this people dislike FFXI/FFXIV. I remember going in buying a controller to play FFXIV and they was asking me about pre-order WoW new pack. Me and my gf just said na we play FFXIV and they just laugh sure the game was shit back then but i pretty much told them off this is why i never buy anything for my local gamestop it's alway the two asshole mangers and a dumb ass girl who could not tell me the brand of the controller over the phone before i went to pick it up lol.

So my point is i bet they would not even post it all the ffxi box was always at the back and every other mmo like wow and stuff was on the floor so it show you what some store do lol.

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The folks at the cashier of the gamestop I go to made sure to refer to it as "the game that Square Enix apologized for." Dunno their current attitude on it now, I'm sure they haven't heard of ARR's changes.