Business Basics

What makes a good mmo great? Advertise and promote it. We all know how great FFXIV can become. The graphics are cutting edge for a mmo. The storylines that Square Enix incorporate in all their games are in-depth and entertaining. The character models and development are the best there is. Given the rocky start of the game we can still all see how dedicated the development team is and is passionate about their project to succeed. Why arent they advertising? Where is the promotion? We should see this game plastered all over magazines and the television. That's exactly what Blizzard did and look at the results. Server merges wouldn't be necessary if the game is advertised and promoted to the masses. I still get responses from other gamers of "You can play a Final Fantasy game on-line?" It just ain't right.

Paragraph's please use them.

They aren't advertising 1.X because it was a failure and still kind of is in the eyes of most mmo players.

Yoshi-p did say they plan some PR thing this month I'm not sure if he was talking about 1.21 or 2.0 though.

Cannot advertise a broken game. While it is getting much much better it is still incredibly poor in many areas. The game got a horrific launch, advertising it before 2.0 is not a wise idea. SE has to shock ppl in how good it got, or people will simply not care.

Mass advertise now and you will get ppl to come over who will instantly quit again.

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Originally Posted by Ticks

What makes a good mmo great? Advertise and promote it. We all know how great FFXIV can become. The graphics are cutting edge for a mmo. The storylines that Square Enix incorporate in all their games are in-depth and entertaining. The character models and development are the best there is. Given the rocky start of the game we can still all see how dedicated the development team is and is passionate about their project to succeed. Why arent they advertising? Where is the promotion? We should see this game plastered all over magazines and the television. That's exactly what Blizzard did and look at the results. Server merges wouldn't be necessary if the game is advertised and promoted to the masses. I still get responses from other gamers of "You can play a Final Fantasy game on-line?" It just ain't right.

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As most of the current content will not carry over to Ver2.0 all their future advertising, beginning with E3, will be focused on that as well as advanced advertising for the PS3.

Needs a celebrity endorsement, like this guy:

http://troublmaker.files.wordpress.c...2/02/mmofo.jpg

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Originally Posted by Nahaara

Needs a celebrity endorsement, like this guy:

<bald guy picture>

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Who is that? @_@

bas rutten. which makes sense for an MMO touting true action combat.

Ah. . . . I googled him and yeah, for the fans and connaisseurs I suppose it does. Wonder who would be a good FFXIV celeb face to have. Any and all skimpy dressed boobilicious celebrity or unknown girl excluded!!! Hmmm. . . . maybe a skimpy dressed Yoshi-P.










Stop picturing it!

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Originally Posted by Nuinn

Wonder who would be a good FFXIV celeb face to have.

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that's a tough one. i'm sure it would be pretty easy to endorse in japan, but finding a western spokesmodel might prove tricky. they'll probably just advertise on tv with short little commercial clips of cutscene graphics and a little gameplay, and focus primarily on internet media and print for the bulk of their advertising. getting a few major game reviewers to give your project some hype is pretty clutch, especially since FF MMOs have been getting roasted by critics for so long now

The safest (and most boring) choice, I think, would be Betty White. Lol, can you imagine the radnomness (and possible awesomeness if she was to play a Roegadyn in the advert).

Along with most other things, marketing will be implemented in version 2.0

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Originally Posted by Nuinn

The safest (and most boring) choice, I think, would be Betty White. Lol, can you imagine the radnomness (and possible awesomeness if she was to play a Roegadyn in the advert).

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this is actually a solid idea

Some japanese idols could cosplay as miqs. I would definately buy WHATEVER they sell... even old newspapers.

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Originally Posted by Nahaara

Needs a celebrity endorsement, like this guy:

http://troublmaker.files.wordpress.c...2/02/mmofo.jpg

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you stab teh ifrit in teh bawls... n den u break teh ifrit horn w/ your knee cap.

They still have long way to go till v2.0. v2.0 is what they care about for it is the 'resurrection' of this game. For advertising spokes person I would suggest someone like Nikasaur from League of Legends. She does the Summoner's Showcase for them every week and the reason she work so well, she loves the game. You can tell she plays and enjoys League of Legends a lot.

Just watch.
http://www.youtube.com/watch?v=I0azD4WeITQ

She is cute and really, honestly, likes the game.

Anyways, if FF14 found someone like that to do a little show for FF14 updates or something, I think it would pull in interest in the game. Once again, it has to be someone that honestly likes and plays FF14 to have the desired effect.

Advertising won't happen until 2.0, and it shouldn't from a PR standpoint.

But they could sponsor stuff with just their name until then... maybe they should go for the Super Bowl since it's always about the commercials, rather than the game itself. ;)

I don't think it makes financial sense to start an advertising campaign just yet. The point of doing so is to obtain new users and retain them. With all the changes going on, it makes sense to start promoting their product once it's in a "consumer friendly" state. I'm sure SE doesn't want to spend the money to advertise now and lose new players due to the game's current state.

If they do advertise, I wonder if it'll be through streaming websites, or actual commercials.

I do believe... At some point Yoshida pointed out that they are purposefully not advertising until 2.0! We'd need to look back though dev posts but there should be a post as well.
Basically, 1.x isn't in a playable state at all, we're all just pretty loyal customers and they're only really going to rpomote the game after it's finished, 2.0

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Originally Posted by Skies

I do believe... At some point Yoshida pointed out that they are purposefully not advertising until 2.0! We'd need to look back though dev posts but there should be a post as well.
Basically, 1.x isn't in a playable state at all, we're all just pretty loyal customers and they're only really going to rpomote the game after it's finished, 2.0

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Pretty much, there is no point to advertise pre-2.0. It won't get them any true income. 2.0 I expect them to turn the heat up on the marketing team.

If you look in the roadmap they have an e3 trailer planned for 2.0.

That's about it. And that's all there really should be at this point. Advertising the game as it is now is financial suicide. No thanks.

There aren't any good P2P MMOs on the market right now unless you like WoW, Star Wars, or Rift.
FFXIV wins everyone else by default, lol.

Now may not be the time for adverts, but I could see an E3/TGS trailer. If the plan is to bring 2.0 online by fourth quarter, six months doesn't seem like an unreasonable time period for presenting a teaser.

Final Fantasy will prevail! Just may take years .. LoL