I like it a lot too. I love how there is no specific role you need to join a party so everyone gets faster queue times. It reminds me a lot of FFXI where you sometimes just have to make due with whoever you can find to get EXP or progress, it felt more like a open world when things weren't so controlled. The control nature of FFXIV does have its perks, but it's nice to have freedom for some content and I fill this is a step in the right direction.
Another amazing thing is there are no gear requirements meaning people can just jump in and play with their friends and have a good time without worrying if they are l33t or not. Good job, SE. :D
