Originally Posted by
AmyRae
For a guy who once said this has nothing to do with 2.0, you sure like to focus on that a lot.
I'm pretty sure we've answered this already, but I'll make it crystal clear.
I can only assume the "price elasticity" calculations were already performed for when 1.0 launched last year. If 2.0 is the way FFXIV should have launched, then they've already determined the right price for it: $12.99 / month. Everyone who bought FFXIV was willing to pay that if FFXIV launched the way it should have, and once it does launch the way it should have, I see no reason why that sentiment would not continue.
If those at SE want to reconsider what they'll charge for 2.0, that's up to them but we're not calling for it. However, given the state of the product they're trying to sell now, I'd suggest they may want to reconsider it now.
There's evidence to suggest that a price reduction would keep more players. I don't have proof that they could make more money by lowering the price. But there are principles in economics that show such a possibility exists and it should be investigated. I don't have the resources to make that determination with certainty, but the ones making the pitch do. That's all we've ever asked for here: that they take a look at the possibilities.