Originally Posted by
Eli85
Direct currency translation may appear nonsensical for the consumer, it is the only practical decision for business, especially online. When a company turns regional pricing on, so, so many customers setup a VPN and pay via the weakest possible currency. Which means significantly less dollars to the company for whoever does it, which is many.
Every business sets a dollar value for their product or service, and the only way to survive is to do a direct translation. Otherwise you're just leaving way too much money on the table.