FFXIV needs fun content. I don't think anymore wants total timesinks, not does anyone really want hardcore content. They want content which causes you to use your brain in unison with other people using their brains. Most mmo's don't offer content of this sort. You don't use your brain for XIV, if you partied early on, you learn your class early and you dedicate what you need to do to muscle memory. We want thought, and a little difficulty that causes us to scratch our heads and stroke our chins. People confuse this with hardcore.
