Originally Posted by
Ath192
Here is the definition of benchmark according to google, just for your reference since you seem to need it:
a standard or point of reference against which things may be compared or assessed.
Now, forgive me if I sound pretty confident a benchmark is an analytics tool, and forgive me for assuming if they wanted it to be a marketing tool it would be called a marketing tool. In my world, words have meaning, and they’re clearly defined. So when people make disingenuous assumptions that words mean other things they don’t actually mean, they get called out.