Excuse me, but you can't compare shops and just throw away the most important factor of it. I don't care about the size of shop, I care about prices, especially if they are, as you just wrote yourself, at least double for many items.
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It actually does, its just not all in one place
Do explain why the mogstation is "scummy" and yet any other games cash shop isn't. This isn't about defending SE, this is just about people never including their favorite game because they can't be unbiased when making a post. Just about any game on the market no matter the genre has some form of a cash shop, or battle pass, or season pass to get more money.
Does it suck? Yes, very much so. I remember when you bought a game, it was a full game. Now you pay full price for half a game and the rest over installments.
Will it ever go away? Not likely.
The TLDR -- Get over it
The amount matters more because WoW may have decided to offer many of potential Cash Shop items ingame instead, offering them for free.
Obviously if you were to add up the price of buying whole FFXIV Cash Shop and compare it to the whole WoW Cash Shop, FFXIV's will be way more expensive.
edit: I've added the price in the OP
The FFXIV shop prices are already about double what feels like a good price for a virtual outfit to me - last I checked, about $18 AUD where $10 "sounds right", though it's still (just) reasonable enough for me to get things occasionally. Double the price again sounds like far too much.
(I'd still like to see them go for a "quantity over individual price" approach though... I know I'd talk myself into buying well more than twice as many items if the price per item was lower. Or perhaps drop items prices slowly over time.)
I feel like you(the OP) should just...return to WoW? I never played that game(to the baffling of most WoW 'refugees' that I've said this to), but it's always the same thing, bang on whatever aspect of FFXIV, while putting WoW in good light o_o, why are you here then?
Yes, you did, but obviously, we have completely different views on the WoW token. I bought their marketing spill of reducing RMT at the time too, but now looking back, I think that was when the game went downhill and milking their existing play base to the last copper became so obvious as their business model. It is where the WoW cash shop crossed the line to impact game progression. That is absolutely what I don't want to see in this game. If I have the power, I'd rather delete cash shop in WoW, once for all.