Cheaper http://www.newegg.com/Product/Produc...60&ignorebbr=1
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If you're after a GTX 960 and are willing to jump through a couple of hoops:
http://slickdeals.net/f/7839523-msi-...r-cashback?v=1
It doesn't get any cheaper than this. It comes with The Witcher 3 too as a nice free game bonus. The Witcher 3 is a game which uses Nvidia GameWorks features which are Nvidia exclusive like PhysX and TXAA, in addition to stuff like HBAO+ (as seen in FFXIV Heavensward Benchmark) and HairWorks which also work on AMD cards.
I would wait a month to see what AMD releases since it might shuffle the standings a bit and cause price drops. The 300 series is due in about a month right around Heavensward or so if they don't decide to delay.
NVIDIA is adding another game to the game bundle for the 970/980. So if you were going to buy Arkham Knight at full price anyways, might be worth it to trade up to a 970 which would come with both Witcher 3 and Arkham Knight codes.
http://www.geforce.com/witcher-3-batman-ak-bundle
WAIT please just WAIT.....
AMD is coming out with new GPU. Nvida has one in the pocket. GPU Wars are about to start up and the consumers are going to win.
Here you go, Heavensward benchmark result with GTX 960 2 GB.
It's not over 10,000 like some people scores, but should be more than enough to play the game with max settings.
http://i.imgur.com/Zn3pwJX.png