Originally Posted by
EaMett
I'm going to start with the following statement as it seems to be core for you :
This is just simply wrong.
If it were true we wouldn't care for CSAT, CES, NPS, TGW and other similar metrics. Actually one could say your statement also negates the value of surveys as well. If you don't know what they are feel free to google but odds are you aren't knowledgeable enough to make claims on what the real scope of forum feedback is. The fact is that for every person who voices their opinion on a forum or complain there are x number of people who don't say anything and that are just as dissatisfied. One complaint isn't just that one person, it's a bunch of other people who don't comment but feel the same way. Each industry and type of product will have varying degrees of participation from the community but for some reference numbers, 96% of unhappy customers usually won't complain. So the negative feedback you do get needs to keep in mind that there are a lot of users behind each and every complaint you receive. The ratio of which depends on your other metrics.
There are also such metrics for satisfied customers and if you understand the feedback and customer feedback (and service) industry you'll understand how the context of publishing ShB data and getting forum feedback plays into that.
Of course other things need to be considered like CAC, LTV, etc, or complaints deltas over time etc...
The cool kid "vocal minority" gets a bad rap because media likes to cherry pick the most ridiculous and sensational stories. And then we all get a good laugh at how bat crazy the "vocal minority" is and how it doesn't represent the people. But that's definitely not how it should be generalized and certainly not what is happening here given the context mentioned above. Forums after a game news release acts similarly to a few different feedback channels all in one.
Beyond all this there's also what you do with the data and that follows a whole other set of principles. Including game design principles, a couple of which were thrown out the window for ShB healers. (There's way more to product design which I will not get into now)