Another strat might be a kickass CGI trailer giving people an outline of how the story is going to pan out, at least until an expansion etc. followed by/intercut with various segments of the new and improved 2.0©®™ engine in it's full glory.
If they do a straight CGI reveal it had better say "Look! I have risen from the ashes, and am reborn! Now get over to the Square-Enix booth and check my sexy updated graphical choice ass©®™ out!"
And the reviewers turned into fanboys... and Square-Enix saw that it was good.
/jokey post off
