Yep double checked and it seems like its the new trend, currently the NA version does not state this.
If this is not addressed in the live letter I will be canceling my preorder. I am going to vote with my wallet. That is anti consumer move to change distribution of merch codes this way.
Yep even JP SE store has been changed.
※本アイテムコードは、ご利用時に選択いただいた1キャラクターに対してのみ、インゲームアイテムが付与されます。
Guess they will be changing their FAQ soon too.
Do bonus item codes give me the in-game item for all of my service accounts?
Item codes can only be redeemed for a single service account, but not for an entire Square Enix account (which may possess multiple service accounts). All characters on all Worlds on the designated service account will receive the bonus item(s).
Please note that you can choose which service account you wish to register the item code to during the redemption process.
